REQUIRED BOOKS for Nonprofit and Social Marketing, GSR 723, Spring 2008

The bookstore has not ordered these books. You can most likely get the best prices by following the links below directly to Amazon.

Hans Peter Brondmo, the engaged customer, (New York, Harper Business, 2002), ISBN 0066620791

 

 

W. Chan Kim and Renee Mauborgne, Blue Ocean Strategy, (Harvard Business School Press, 2005) ISBN 1591396190

blue ocean strategyGo to Amazon for Blue Ocean Strategy Now.

 

Ralph Wilson, Planning Your Internet Marketing Strategy, (New York, John Wiley & Sons, 2002) ISBN 0471441090

 

 

Jeff Zabin & Gresh Brebach, precision marketing, (Hoboken, NJ, Fair Issac, John Wiley & Sons, 2002) ISBN 0471467618

 

 

 

RECOMMENDED BOOKS

Andreasen and Kotler, Strategic Marketing for Non-Profit Organization, 7e, (Upper Saddle River, New Jersey: Prentice Hall, 2008) ISBN 013175372x

 

Jean-Marie Dru, Beyond Disruption, (New York, John Wiley & Sons, 2002) ISBN 0471218995

 

 

Thomas L. Friedman, The World Is Flat, (New York: Farrar, Straus and Giroux, 2005) ISBN 0-374-29288-4

the world is flat, by tom friedmanGo to Amazon for The World Is Flat Now.

 

Chris Anderson, The Long Tail, (Hyperion, New York, 2006) ISBN 1-40130237-8

the long tail by chris andersonGo to Amazon for The Long Tail now.amazon

 

Boris and Eugene Mordkovick, Pay-Per-Click Search Engine Marketing Handbook, (Mordcomm, Inc. Brooklyn, NY, 2007) ISBN 978-1-4116-2817-5

pay-per-click SEM handbook, by Boris and Eugene MordkovichGo to Amazon for Pay-Per-Click SEM Handbook Now.